GDPR


Data protection policy

I.

Basic provision


The controller of personal data according to Article 4 point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons in connection with the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is Alax spol. s.r.o., ID 47534478 with registered office at Hlavní 325, Štěchovice, 252 07 (hereinafter: "administrator"). The administrator's contact details are alax@alax.cz or 601 132 492. 

Personal data means any information about an identified or identifiable natural person; an identifiable person is a person who can be directly or indirectly identified, in particular by reference to a certain identifier, for example a name, identification number, location data, network identifier or to one or more special elements of physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.


II.

Sources and categories of processed personal data


1. The administrator processes personal data that you have provided to him/her or personal data that the administrator has obtained based on the fulfillment of your order, use of the contact form or subscription to the newsletter.
2. The administrator processes your identification and contact data and the data necessary for the performance of the contract.

3. If you are a purchasing customer and you have not prohibited us from doing so at the time of purchase, we will use your email address to send our newsletter based on st. § 7 paragraph 3 of Act No. 480/2004 Coll., on certain information society services.


III.

Legal reason and purpose of personal data processing


1. Legal reason and purpose of personal data processing

  • performance of the contract between you and the controller pursuant to Article 6 paragraph 1 letter b) GDPR, the administrator's legitimate interest in providing direct marketing (especially for sending business communications and newsletters) pursuant to Article 6, paragraph 1 letter f) GDPR, Your consent to processing for the purposes of providing direct marketing (in particular for sending business communications and newsletters) according to Article 6, paragraph 1 letter a) GDPR in connection with § 7 paragraph 2 of Act No. 480/2004 Coll., on certain information society services in the event that no goods or services have been ordered. The purpose of processing personal data is to process your order and exercise the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data are required that are necessary for the successful processing of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and fulfillment of the contract, without the provision of personal data it is not possible to conclude the contract or fulfill it on the part of the administrator, sending business communications and doing other marketing activities. The administrator does not make automatic individual decisions in the sense of Article 22 of the GDPR.


IV.

Data retention period


1. The administrator stores personal data

  • for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the administrator and to exercise claims from these contractual relationships (for a period of 15 years from the termination of the contractual relationship).
  • until the consent to the processing of personal data for marketing purposes is revoked; no longer than 20 years if personal data is processed on the basis of consent. After the personal data retention period has expired, the administrator deletes the personal data.

 

V.

Recipients of personal data (controller's subcontractors)


1. Recipients of personal data are persons

  • participating in the delivery of goods / services / realization of payments based on the contract,
  • involved in ensuring the operation of services,
  • providing marketing services.


The administrator intends to transfer personal data to a third country (a country outside the EU) or an international organization. Recipients of personal data in third countries are transport / cloud service providers.

VI.

Your rights


Under the conditions set out in the GDPR, you have 

  • the right to access your personal data according to Article 15 GDPR,
  • the right to correct personal data according to Article 16 of the GDPR, or to restrict processing according to Article 18 of the GDPR.
  • the right to erasure of personal data according to Article 17 GDPR.
  • the right to object to processing according to Article 21 GDPR a
  • the right to data portability according to Article 20 GDPR.
  • the right to withdraw consent to processing in writing or electronically to the address or email address of the administrator listed in Article III of these terms and conditions.


You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.


VII.

Terms of security of personal data


1. The administrator declares that he has taken all appropriate technical and organizational measures to secure personal data.
The administrator has taken technical measures to secure data repositories and personal data repositories in paper form, in particular safe storage of backups or secure access passwords. The administrator declares that only authorized persons have access to personal data.

 

VIII.

Final Provisions


1. By submitting an order from the online order form, you confirm that you are familiar with the terms of personal data protection and that you accept them in their entirety.
2 S těmito podmínkami souhlasíte zaškrtnutím souhlasu prostřednictvím internetového formuláře. Zaškrtnutím souhlasu potvrzujete, že jste seznámen/a s podmínkami ochrany osobních údajů a že je v celém rozsahu přijímáte.
3. The administrator is authorized to change these conditions. It will publish a new version of the terms of personal data protection on its website, or send you a new version of these terms to the e-mail address you provided to the administrator.

These terms and conditions take effect on January 1, 2015.

 

 

This site uses Google Analytics

This site uses Google Analytics provided by Google, Inc. ("Google"). Google Analytics uses cookies. Information about the use of the site along with the contents of the cookie will be transferred and stored on servers in the United States. Google will use this information for the purpose of evaluating the use of the site and reporting on its activities for its operators and for providing additional services related to the activities on the site and the use of the Internet in general. Google may also provide this information to third parties, if required by law, or if such third parties process this information for Google.

Google Analytics is enhanced by Google's related advertising features, such as: Google Display Network impressions, remarketing (displaying content ads based on viewed products), enhanced demographic reporting (reporting of anonymous demographic data).

 

How to Disable Google Analytics Tracking

If you do not want to provide anonymous Google Analytics data, you can use Google's plugin. Once installed in your browser and activation, data will not be sent further.

Learn more about data processing and usage in Google's terms of service..

 

Cookie Policy

Cookies, which are small amounts of data that our servers send to your computer and which allow us to better use our servers and customize their content to suit your needs.

Cookies use almost every website in the world. Cookies increase user-friendliness on repeatedly visited websites and are therefore useful to you. If you use the same computer and the same Internet browser to visit our website, cookies help your computer memorize the pages you visit and your site settings.

Through our web sites, cookies of the advertising system operators on our site may also be stored on your computer. Remarketing uses Google as well. We only use remarketing data to segment visitors to deliver a more relevant ad. Segments are created based on several general patterns of visitor behavior.

Standard web browsers (Safari, Internet Explorer, Firefox, Google Chrome, etc.) support cookie management. Within Browser settings, you can manually delete, block, or completely disable each cookie, block it or allow it for individual websites only. For more detailed information, please use the help of your browser. If your browser uses cookies, we will assume that you agree to the use of standard cookies by our servers.

 

Cookies are not used for any other than purely technical purposes, we do not associate the data obtained with them with any other data and we work with cookies in such a way that they do not allow us to identify specific individuals.

There are temporary cookies and permanent cookies. Temporary files are stored on your computer only until you close your browser. Temporary cookies allow you to store information when navigating from one website to another, eliminating the need to re-enter some data. Permanent cookies help identify your computer if you visit our site again but do not allow us to identify you personally. Permanent cookies allow us to customize our site to your interests, but we can not personally identify you and store the data in an anonymous way and do not associate them with any other data.

 

The following table shows what types of cookies we use.

 

Publisher / Cookie NameTypeExpireDescription
php
(PHPSESSID)
Essentialmay vary
Facebook
(_fbp)
Analytical, Tracking, Remarketing1 hourUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
Google Analytics
(_ga,_gac_.*,_gid,_gat_gtag_.*)
Analytical, Trackingpersistent
90 days
persistent
persistent

Cookies settings

Use the following settings to customize which cookies will be used on this page.
For a description of what cookies you can use, see the table on this page.