Alexander Lorenz

Alexander Lorenz takes an entrepreneurial approach to design, using the interdisciplinary skills of practical craftsmanship, technological tools and algorithmic mathematics to produce innovative products and concepts for applications ranging from golf equipment to contract office furniture. "I enjoy my work most when I'm sitting at my computer. I just enjoy playing with formulas and algorithms," says Lorenz.

Tonon 's BELLA collection was born out of Alex's desire to create visually inspiring designs that can be easily installed in virtually any location. He has used his passion for minimalism to incorporate a touch of Nordic elegance.