Giuseppe Viganò

Giuseppe Viganò is dedicated to the industrial design of furniture products and the artistic direction of companies in this sector. He also provides graphic consultancy in the creation of catalogues directly linked to photographs, layouts, communication and advertising pages. She designs trade show and permanent installations in furniture stores or temporary spaces for specific events and personally intervenes in product selection launches and set design studies.

An experiment or the use of a new material often becomes the starting point for an idea not only for a product but for a whole collection. Finding references that come from the world of art, fashion and poetry are opportunities for a cross-sectional approach to a project, many of his most famous products are born from pictorial concepts or spectacular details, while other times they are poetic gestures to create interesting forms that are then developed into new designs. He has collaborated with major companies in the field such as Poliform, Arflex, Bonacina Pierantonio, Bonaldo, Visionnaire, Arketipo, CIA International, Cogliati & Cogliati, Emmemobili, Gamma International, Horus, Ivano Redaelli, Lema, Minotti, Misuraemme, Porada, Saba Italy, Tisettanta and others. Worth mentioning are the original collections BUSTIER, CHILLOUT and BED & BREAKFAST, which he created for the Saba brand.