LAB 81

Lab 81 is a multidisciplinary studio for creation, co-founded in 2006 by Valentino Bedini and Diego Pacenti. They are artists, storytellers, developers and innovators who share a passion for creating great ideas and transforming them into exciting, intelligent and innovative user experiences. The scope of Lab 81's work is quite broad and includes digital storytelling, marketing, art installation, branding, web design and 3D development, and animation and modeling.

This profile of atypical designers committed to new technology has attracted prestigious brands and some have entrusted Lab 81 with creating original products. One of the companies is Slide , for which Lab 81 designed the Pure lighting collection, a family of lighting figurines inspired by Japanese manga.