Gumdesign

Gumdesign is an architectural, industrial, graphic and artistic firm founded in 1999 in Viareggio. The dynamic and versatile studio focuses on continuous experimentation and creates fundamental and functional projects with a strong graphic and formal impact.

The founders of the design studio are Laura Fiaschi and Gabriele Pardi. Gumdesign's work always stems from a conceptual impulse generated by a specific client need. Their ultimate goal is to give ideas a functional form. For example, they collaborated with SCAB to create the DRESS_CODE collection.