MINIFORMS
Furniture and home accessories MINIFORMS
Italian design that we love
Miniforms is an Italian design brand that proudly produces seating and storage furniture in a light and elegant style. The range includes tables, chairs, armchairs, beds, as well as home accessories and lighting. The brand's identity is closely linked to the region in which it originated - the town of Meolo in the Veneto region. As long as this identity is preserved, Miniforms products will carry a touch of tradition. For more information, see our article.
History of the MINIFORMS brand
All stories start with a hammer and a saw, don't they? Well, maybe not all stories, but the Miniforms one does. The setting of the story is Meolo, a tiny town north of Venice where Luigi Bardini, the man with the musket (pictured centre) lived. He already had a surprisingly strong character, a mind of his own and a business plan at the age of eighteen, so for him in the late sixties, the question of whether to become a flower child or a businessman was simple. He had no doubt that he wanted to be an entrepreneur.
Since money doesn't grow on trees, he started by selling staple clamps. As a salesman, he did well, but still eventually decided to switch to wooden furniture and start his own factory with his two partners. Over the next thirty years, all sorts of things happened. There was the first unsuccessful product, then the first successful one, and by the time the world welcomed the new century, Miniforms was producing furniture accessories for Italy and the world.
In 2009, Luigi handed the company over to his sons Alessandro, Matteo and Mario. The move was a turning point for the company. Miniforms partnered with new designers and things started to happen. Shapes became more rounded, the new pieces created were colourful and avant-garde. Although Miniforms has always worked with colour, it has always used it carefully. At first it was unusual, but over time everyone became friends with the new palette of colours, which included both yellow and green, and a distinctive style developed, full of distinctively elegant and unexpected shapes, which is the common denominator of all Miniforms products.
We are craftsmen, each of us knows something different. There are woodworkers, glassmakers, ceramicists, those who can upholster chairs or make chairs. Each of us has inherited the know-how from a family tradition and has preserved it to this day. Machines help us, but we still do most of the work with our hands.
The designers work with MINIFORMS
Who is behind Miniforms products? Paolo Cappello, E-ggs, Francesco Faccin, Yiannis Ghikas, Alain Gilles, Florian Schmid, Skrivo, Yonoh Studi, Zaven and Matteo Zorzenoni, to name but a few, have collaborated with this up-and-coming brand.
6 factors that make up the MINIFORMS brand identity
- Creative expression - Miniforms always strives to find new creative combinations, materials, colours and shapes.
- Natural elegance - the Miniforms brand style is eclectic but not frivolous, everything is simple but also original.
- WOW - although it's getting harder and harder to impress anyone with its products, the Minifiorms brand manages to do it from time to time.
- Wood - man is 65% water, the Miniforms range is 65% wood.
- Made in Italy - the entire production process is still located in Italy. Products are made according to traditional values but using the latest technology.
- Leggerezza - in Italian means lightness, that is exactly the identity of the brand, light and playful.
MINIFORMS does not forget about sustainability
Miniforms promotes design that is functional, aesthetic and characterised by sustainable development. The brand's production processes are carefully monitored and continuously upgraded. Everything is also geared towards maximum protection of the environment where the company was founded, the Venice lagoon.
